In the not so distant past, all junk mail was delivered by the postman and was easily discarded once you found it on the mat. When email became widespread, so did the practice of sending spam messages; basically, junk email. As our communication habits evolve, so do those of spammers, who have now progressed to sending huge numbers of unsolicited text messages. In this guide, we will explain the different types of spam texts and how you can stop receiving them.
There are three main types of text message which can be included under the umbrella of spam texts and each should be dealt with differently. The three types are genuine marketing messages, premium messages and spam texts.
Genuine Marketing Messages
What are they?
These will normally originate from a business you have dealt with in the past. Genuine marketing text messages are easily identifiable as the business name will normally display in your inbox, rather than a phone number. If not, the sender must clearly identify themselves within the body of the text. Although you may not recall dealing with the sender, it is most likely to be a firm which you have given permission to make contact, possibly unknowingly. It is worth noting that, if a legitimate message does not include the sender’s name and contact details, it is in breach of regulations and can be considered spam.
What to do:
- Reply to the text message with the word STOP. Businesses are legally obliged to take notice of this instruction.
- Should the messages continue, use the business’ website to find their opt-out option or a telephone number you can call to request they remove your details from their database.
- If the messages do not stop, the Information Commissioner can penalise the business for sending spam. Contact details for the Information Commissioner can be found online. Alternatively, you can call 0303 123 1113 or email casework@ico.gsi.gov.uk
Premium Messages
What are they?
Premium rate messages, also known as reverse-billed messages, involve you getting charged for receiving the text. These have been on the go for quite a few years now – think of the TV advertisements for subscription services which provide ringtones, news, weather forecasts, dating services or similar. If you use a subscription SMS service, remember to cancel it as soon as you are finished using it or you could find yourself facing a mobile phone bill which runs into hundreds of pounds.
What to do:
- Talk to your provider about them. They may be able to help. It is worth doing this before taking the second option below.
- Reply to one of the text messages with STOP or STOP ALL. Again, the sender is legally obliged to take notice of this and remove you from their mailing list.
- If the messages keep coming, there is a way of obtaining the sender’s contact details. By entering the telephone number into the Number Checker application on PhonepayPlus’ website, you can get in touch with the firm behind the service and ask them to stop.
- Should that also fail to put an end to the premium rate messages, PhonepayPlus can act as regulator and order the firm to stop contacting you.
- If you are sure you did not sign up for the subscription service, you can apply for a refund of all charges you have incurred. Keep the messages as they may contain details you need in the future, use the Number Checker to gather as much information as possible and then file a complaint with PhonepayPlus. Complaints must be submitted using this online form or by calling 0800 500 212.
Spam Text Messages
What are they?
As the name suggests, these are unsolicited text messages, normally sent by an unidentifiable sender. The most common subjects at the moment are no-win, no-fee personal accident lawyers, PPI reclaims and debt management companies. Spam texts rarely contain useful information as their aim is to get you to reply.
The first rule of ridding yourself of spam texts? Never reply. Some will include the line “Text STOP to opt-out” or similar, which is included to dupe you into believing they are genuine marketing messages. Do not reply.
What to do:
As spam texts are often sent from abroad in massive batches of thousands of numbers at a time, it can be difficult to completely rid yourself of them. As they are not legitimate, they are unlikely to abide by regulations and will not stop just because you ask them to, no matter how nicely you do it! What you can do is report the message to the Information Commissioner and to your network provider, who will work to trace the originator and ban the messages.
- Contact details for the Information Commissioner can be found online. Alternatively, you can call 0303 123 1113 or email casework@ico.gsi.gov.uk. Details of recent investigations will be published on the Information Commissioner’s website, so it is worth checking there before submitting your report.
- All major mobile phone networks have a dedicated free service in place for the reporting of spam text messages. All you need to do is forward the message to SPAM (7726). Make sure that the sender’s number is included.
How to minimise your risk of receiving spam in the future:
There are a few simple steps you can follow to minimise your risk of being spammed. Of course, none of them have a guarantee, but they will go a long way towards reducing your chances of receiving unsolicited texts.
- NEVER reply to an unsolicited text message
- Be very careful who you give your mobile phone number to
- Do not add your phone number to any online profiles, including Facebook, LinkedIn and other social networking sites
- Always check privacy policies and opt-outs when signing up for any marketing material
- Report any spam to the Information Commissioner as soon as possible
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